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Marketing

Email Opt Out

RPA Use Case for Automated CAN-SPAM Compliance (Email Opt-Out Mgmt.)

  • > ALL Use Case Examples, Marketing

Close to 9 in 10 marketers use email to share content, and it shows.  Over 319 billion business and consumer emails are sent and received per day.  Per the CAN-SPAM Act, this high outreach equates to high risk, as opt-out errors are subject to up to $16K fines per individual email.  RPA can help. The … Continue Reading

Google Ad automation image

RPA Use Case for Automated Google Ads Monitoring

  • > ALL Use Case Examples, Marketing

Over 80% of global businesses use Google Ads for marketing campaigns and for good reason -> 8:1 ROI.  However, proactively managing and monitoring campaign performance and budgets/spending can be a challenge ($2 – $7 PPC adds up fast).  RPA is here to help! Part art and part science, Google Ads is not a platform where … Continue Reading

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