Close to 9 in 10 marketers use email to share content, and it shows. Over 319 billion business and consumer emails are sent and received per day. Per the CAN-SPAM Act, this high outreach equates to high risk, as opt-out errors are subject to up to $16K fines per individual email. RPA can help. The … Continue Reading
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Marketing
RPA Use Case for Automated Google Ads Monitoring
Over 80% of global businesses use Google Ads for marketing campaigns and for good reason -> 8:1 ROI. However, proactively managing and monitoring campaign performance and budgets/spending can be a challenge ($2 – $7 PPC adds up fast). RPA is here to help! Part art and part science, Google Ads is not a platform where … Continue Reading